Marina Boechat

Marina Boechat

Research ops

5 stories

The researcher looking overwhelmed with the manager's questions: how do we assess quality? What's the impact of UXR projects? how many research studies does the team do per quarter?
Marina Boechat

Marina Boechat

Evaluation, metrics

5 stories

Elaine looked stricken. Gina snatched the list from her and wrote: 1. Optimize potential. 2. Facilitate empowerment. 3. Implement visioning. 4. Strategize priorities. 5. Augment core structures.
Marina Boechat

Marina Boechat

Personal

1 story

Little box person holding a red plastic toy gem heart
Marina Boechat

Marina Boechat

Cursos e academia

6 stories

Illustrated 3D character wearing thick black glasses and a striped shirt sitting at a wooden office desk with books in the background.
Marina Boechat

Marina Boechat

Design ops

3 stories

A purple illustration for IBM Design Principals
Marina Boechat

Marina Boechat

UXR

12 stories

four archetypes. 1: Let’s Do This Correctly (It’s frustrating when not everyone is aware & following the rules.) 2: Positive Experience for Everyone (I recognize we are not in control during air travel, so I go out of my way to help people & create a positive experience.) 3: In the Bubble (I need flights to be stress free — and keep my own stress/chaos from affecting others.) 4: Use My Time Wisely (I want to fit everything into the day, get stuff done, and keep moving if plans get changed.)
Marina Boechat

Marina Boechat

Ux strategy

5 stories

A diagram showing a circular process with 5 steps. The steps are Plan, Discover, Ideate, Craft the Story, and Implement. The diagram also shows that you can continue to evolve the Vision Story by repeating the process.
Marina Boechat

Marina Boechat

Ideation

5 stories

A diagram showing a circular process with 5 steps. The steps are Plan, Discover, Ideate, Craft the Story, and Implement. The diagram also shows that you can continue to evolve the Vision Story by repeating the process.
A blue and green gradient background with the Duolingo green owl mascot looking angry with its eyes glowing read and a broken heart emoji below the text “Broke your streak? I’ll break you.”
Marina Boechat

Marina Boechat

Ethics, society

3 stories

“Community planning”, image generated by prompt from Midjourney
Marina Boechat

Marina Boechat

AI

2 stories

OpenAI’s logo connected with an icon of a user
Marina Boechat

Marina Boechat

Agile of sorts

1 story

A group of people working together in an office, looking at a computer monitor with a wall full of sticky notes in the background.
Marina Boechat

Marina Boechat

Product

15 stories

Core value proposition + category value proposition = Complete value proposition
Illustration of two hands holding up potential projects to be inserted into a roadmap. One hand holds up “Project A” and the other holds up “Project B”.
Marina Boechat

Marina Boechat

Job search

1 story

Marina Boechat

Marina Boechat

Business

5 stories

Marina Boechat

Marina Boechat

Screen Design

2 stories

The Practical Guide to Naming Design Tokens
Marina Boechat

Marina Boechat

Interaction design

No stories

Marina Boechat

Marina Boechat

Innovation

13 stories

Stick man pondering about whether its time to continue, pivot, kill or charge ahead.
Marina Boechat

Marina Boechat

Design system

1 story

A bar chart made of stacks of dollar bills illustrating $646,000 in costs, $1,517,400 in gains, and $871,400 in net gains. Next to that, we reiterate the ROI formula and indicate 135% ROI.
Marina Boechat

Marina Boechat

Info architecture

1 story

The eight principles of Information Architecture